Non-profits work tirelessly to be good stewards of donor funds.  Each organization not only is working to spread it’s mission to donors in hopes of retaining funds, but they are also evaluating the non-profit landscape to see who is giving where.  It is only fitting for an organization to want YOU to contribute to their cause, but how much do they spend on fundraising?  This is an important question to ask as a donor narrows the scope of philanthropic giving.  Did you know an event can cost up to $.50 per dollar raised? Another costly fundraising technique is direct mail or phone campaigns sometimes costing over $1.00 per piece of mail.  The Return on Investment (ROI) can take a while, but in the long run can prove to be successful for a non-profit.  Are you all in?

A major gifts program is the most cost-effective way to raise funds, however, most organizations set funding priorities.  Generosity Today represents its clients to achieve maximum giving with a higher ROI.