Annual Fund is a general term for fundraising activities that are designed to stimulate consistent individual giving throughout a given fiscal year. An organization can choose various activities to keep constituents engaged.

These activities are important for many reasons, a few to mention are they are usually unrestricted, they can help establish donor giving habits, and they create a donor pipeline for an organization’s major gift program.

There are many other benefits to an Annual Giving Program, although they can be costly before returns are realized.  Pratka Philanthropy Group can help you explore the possibilities that best fit your organization.