The definition of a major gift varies between institutions and is dependent on many factors including philanthropic income, the current number of donors, the value of the fundraising targets, and the perceived potential for major gifts after analysis of the prospect pool.

A small organization, with no history of fundraising and a modest pool of prospects, may define $1,000 as a major gift, whereas an established institution with substantial philanthropic income and many high-value fundraising projects may raise the threshold to contributions over $100,000. Whatever level you choose, an organization should retain a professional to periodically review your organization’s major gift level.