How much thought do you put into your charitable giving? People give online for reasons of convenience, especially at the end of the year and during large-scale disasters.
Non-profits work tirelessly to be good stewards of donor funds. Each organization not only is working to spread it's mission to donors in hopes of retaining funds, but they are also evaluating the non-profit landscape to see who is giving where. It is only fitting for an organization to want YOU to contribute to their cause, but how much do they spend on fundraising?